supporting companies with customer centered business development.
making services that maximise customer engagement and create business value.

Service Design

Customer centered business development through customer insights, holistic perspective, customer journeys, personas and co-creative workshops.

CX - Customer Centricity

Customer centricity is a way of working. It is based on customer insights as well as specified processes and methods within the organisation.

Strategic UX Design

Strategic UX design that always has the customer in focus, solves the right problems in the right way and creates simple and efficient user flows.

case stockholm public transport

Digitalisation with the customer and employees in focus

Through customer insights and co-creative workshops with employees, a digitalisation plan for Stockholm Public Transport was created. The goal for the digitalisation plan is to create the best possible customer experience while contributing to an efficient organisation where employees have the right tools and processes to deliver the best experience to the customers.

previous assignments

Assignments within different sectors and types of organisations - always with the customer in focus

A selection of my latest assignments - get in touch if you have any questions!

Public Transport (SE)

Customer driven business development and pilot project

Defining, describing and documenting a new process for customer centered business development and innovation within the organisation, following a pilot project for the public transport in Malmö, Sweden.

Prosthetics (USA, SE, IS)

Customer insights for increased quality of life

Customer insights for a global prosthetic company. Insights are used for strategy and development of prosthetics and related services.

Bank & Insurance (IS)

Base for a customer centered organisation

Extensive customer research and coaching to create a broad base of customer insights. Customer insights are used to lead the development of financial services for both individual and corporate customers.

Human-centered Fintech (NL,DE)

Service Blueprint for pro-active journey oriented teams

Spearheading the shift to pro-active journey oriented teams through the use of Service Blueprints in cross-functional teams (B2B2C).

Reviews from previous assigments

giving back

Responsible, ethical and inclusive design

We use our knowledge and experience to make a positive effect on people and the planet. We also sponsor a monthly salary for Yvonne, a kindergarten teacher in Burkina Faso, through an organisation called Yennenga Progress.

About us

Jör is a customer centered design company based in Stockholm.

Jör was founded by Ingibjörg Kristinsdóttir, a Senior Service Designer from Iceland with a long experience within customer centered design and business development.

All photos are from unsplash.

Let's stay in touch!

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Contact Information

Stockholm

+46 70 444 07  55

contact@jor-ab.se